Be original!
24.12.12
In many presentations, it is common to see images that are always repeated: a target with arrows, a handshake, friendly and happy people around a meeting table, hands holding a globe or a handful of soil with a green sprout.
They all show generic concepts such as objective, trust, teamwork, sustainability or the environment that do not reinforce the specific message being presented.
Forget about a target with arrows, a handshake… and use images related to the specific message being conveyed. You don’t have to show what, but what you do.